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Wile E. Coyote & Road Runner Cartoon

Road Runner Cartoon Image

The Acme Corporation

Wile E. Coyote often obtains complex and ludicrous devices (Rube Goldberg machines) from a mail-order company, the fictitious Acme Corporation, which he hopes will help him catch the Road Runner. The devices invariably backfire in improbable and spectacular ways. The coyote usually ends up burnt to a crisp, squashed flat, or at the bottom of a ravine. How the coyote acquires these products without any money is not explained until the 2003 movie Looney Tunes: Back In Action, in which he is shown to be an employee of Acme. In a Tiny Toon Adventures episode, Wile makes mention of his protege Calamity Coyote possessing an unlimited Acme credit card account, which might serve as another possible explanation. Wile E. being a "beta tester" for Acme has been another suggested explanation.

The company name was likely chosen for its irony (acme means the highest point, as of achievement or development). The common expansion A Company that Makes Everything is a backronym.

Road Runner Cartoon Image

Among the products by the Acme Corporation are:

  • Acme Catapults
  • Acme Earthquake Pills
  • Acme Rocket Sled Kits
  • Acme Portable Holes
  • Acme Burmese Tiger Trap Kit
  • Acme Jet-Propelled Roller Skates
  • Acme Super Leg Vitamins
  • and - a wide selection of explosives: TNT, Dynamite, Nitroglycerin . . .

As in other cartoons, the Road Runner and the coyote follow the laws of cartoon physics. For example, the Road Runner has the ability to enter the painted image of a cave, while the coyote cannot. Sometimes the coyote is allowed to hang in midair until he realizes that he is about to plummet into a chasm. The coyote can overtake rocks which fall before he does, and end up being squashed by them.